YAYU ADVENTURE

From Zao to Matsushima

Private ski lessons in Zao and SUP private tours in Matsushima, guided at your own pace.

View tours

In winter, we glide into the white forests of Zao,

where snow and trees hold the same stillness.

In summer, we paddle out across the bay at Matsushima,

letting the sea breeze set the pace.

Mountains and sea,

drawing the four seasons of Tohoku together.

Every departure

is another meeting with the natural world.

Travel with YAYU,

and season by season,

collect the finest landscapes of northern Japan.

Matsushima, Miyagi

Matsushima Town sits just outside Sendai City in Miyagi Prefecture and is counted among the Three Views of Japan. Roughly 260 islands are scattered across Matsushima Bay, where pine groves, rocky outcrops and sheltered water form a coastline unlike anywhere else — and the setting for YAYU’s summer SUP explorations.

Zao Onsen, Yamagata

The Zao mountains rise on the border between Yamagata and Miyagi prefectures, a short drive from Yamagata City in the Tohoku region. Winter brings heavy, reliable snowfall and the famous juhyo snow monsters — frost-encased trees — making Zao Onsen Ski Resort one of Tohoku’s landmark ski destinations. After a day on the snow, the hot springs of Zao Onsen have been waiting for centuries.

YAYU SNOW

Spend a winter in the snow country of northern Japan.

Ski lessons at Zao Onsen and private tours across Tohoku’s resorts, from your first turns to the mountains and culture that make this region worth the trip.

View tours